Tabiat Artworks (Tuna Fish)

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Project Description:

Challenge: Tabiat is an iranian food production company. The company’s name (Tabiat) means nature in Persian. They claim their products are 100% natural and they wanted this feature to be demonstrated in their ads.

Solution: We have decided to show how their products have directly come from nature. For instance, in this artwork, a fishing boat has been illustrated in a tuna can to present the authenticity of their claim. The idea has also been used in their other ads.

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